Social media is constantly changing, which forces us to keep up with it.
It is very important to pay attention to the details, because a good post may not attract the attention of the audience due to some “mistakes” that could have been avoided. Each business should have its own style of communication with its target audience in order to achieve its goals, but at the same time there are ways to optimize the profile.
What should you pay attention to when posting something?
There are many things to consider when posting, from the platform to the size of the photo and how it is made.
For this, we have prepared a list of steps you must follow so your business has structured posts, suitable for current trends and that attract attention.
1. Pay attention to the size of the photo.
Nobody likes pictures that are distorted or not suitable for the standard size for a certain platform, so this is a detail that we have to take into account.
This is different, being divided as follows:
profile photo: 180 x 180
cover photo: 820 x 312
distributed photos: 1200 x 630
photos: 1080 x 1080
story: 1080 x 1920
profiles: 300 x 300
images distributed: 1200 x 627
2. Learn the best photography techniques
Correctly taken photos are an essential point for an organized and visually pleasing profile. For this there are 4 steps to follow:
- Using the right angles
- Focus on products/services/business etc.
- Take as many photos as possible/Diversity
By following these steps you can be sure that you will have very good results and that you will gradually reach an attractive and representative profile.
3. Create a vision of your entire profile.
Even if you have a great new post idea, don’t forget to make it fit with the rest of the profile posts as customers are more attracted to a tidy profile with its own identity.
The focus is on colors, how a picture is taken, how they are arranged in profile and so on. It is best to choose a color palette that you think represents you best, and use it all the time.
Also, if you have a logo that you use all the time, frame it so that it complements the post, not clutters it.
In conlusion, take advantage of the resources you have and you can achieve the results you wanted. Focus on your target audience and what they are looking for in a profile in your niche to deliver the best content to them!